IHOP finally admits ‘IHOb’ name change was ‘faked,’ marketing ploy

IHOP finally admits ‘IHOb’ name change was ‘faked,’ marketing ploy

In a shocking turn of events, IHOP finally conceded that its “name change” to IHOb was a marketing ploy “to promote our new burgers.” While the name change was widely assumed as a temporary marketing ploy in the U.S., it took nearly a month for IHOP to come clean.

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