Cracker Barrel co-founder Tommy Lowe, 93, on Friday criticized the chain’s CEO following a “pitiful” rebranding.

“They’re trying to modernize to be like the competition. Cracker Barrel doesn’t have any competition,” Lowe, who co-founded Cracker Barrel with the late Dan Evins in Lebanon, Tennessee in 1969, told WTVF.

“I heard [CEO Julie Felss Masino] was at Taco Bell. What’s Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and leave the barrel, the logo, alone.”

Read more at Newsmax© 2025 Newsmax. All rights reserved.