Cracker Barrel has scrapped its newly unveiled logo and reinstated its classic “Old Timer” design after a week of customer outrage and political backlash. The decision, announced Tuesday on social media, comes just days after the restaurant chain revealed a text-only update to its decades-old emblem, sparking controversy that spread from dining rooms to the national political stage.
“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain,” the company wrote on X, formerly Twitter. “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.”
The rollback follows fierce criticism of the redesign, which debuted August 19 as part of the company’s “All the More” campaign. The minimalist wordmark, intended as the fifth iteration of the logo since 1969, was pitched by executives as a modern refresh that still reflected the brand’s heritage. But detractors—ranging from longtime customers to high-profile conservatives—blasted the change as a betrayal of tradition.
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